For the Young Advertisement Competition held in Taiwan and China, I chose to create a commercial for the 多喝水 campaign.
The idea behind my commercial is to touch on a topic that is relatable and have a sort of satirical humor.
Two girls are having a meet up at a cafe when one of them starts to look at her phone and leaves the other one hanging. To cover up how awkward she is feeling, she drinks water.
Because the name of the brand is also “drink more water,” I played on the idea of “if you have nothing to do, drink water.” The concept of this idea can be continued with other situations where you would drink water to feel less awkward.
I asked the two actors to wear lighter colors/white, since the logo and product are all very clean and white. The cafe we also decided to go to was very clean and minimalistic.