Market Hue Packaging Design


Full Packaging and Branding Proposal Download

The Santa Clara Valley in California has a significant agricultural history to the State. Even today, orchards spread across the fertile land providing the state and the rest of the country with sun-kissed fruits. These fruits embody California as a whole and should be shared globally through this brand.


Blenheim Apricots is now specifically produced in the Santa Clara Valley orchards and said to be sweeter in taste; its fruit is also the most commonly used species for dried and jam apricots. The taste can also be characterized as tasting the California sun with it’s vibrant orange-yellow color.


The packaging concept can also be used for other variations of Market Hue jams and preserves.





Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s