Market Hue Packaging Design

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Full Packaging and Branding Proposal Download

The Santa Clara Valley in California has a significant agricultural history to the State. Even today, orchards spread across the fertile land providing the state and the rest of the country with sun-kissed fruits. These fruits embody California as a whole and should be shared globally through this brand.

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Blenheim Apricots is now specifically produced in the Santa Clara Valley orchards and said to be sweeter in taste; its fruit is also the most commonly used species for dried and jam apricots. The taste can also be characterized as tasting the California sun with it’s vibrant orange-yellow color.

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The packaging concept can also be used for other variations of Market Hue jams and preserves.

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